The
various customer segments Southwest Airlines targets is the frugal,
no-frills traveler that wants the best value for their money. To
categorize them it is normally business people, leisure families, and
frequent flyers. They currently service 97 destinations around the
world. Even though they are a low fare airline they don't sacrifice
service.
Business
people value the low cost and consistent arrival times Southwest
Provides. Leisure families value the great customer service and low
cost. Frequent flyers value the low cost, personal touch, great
customer service that Southwest provides, and the discounts they offer.
Most
customer segments learn about the market and market offers online.
During 2015 76.5% of passengers were booked using Southwest.com and
Swabiz.com. More than 20 million people subscribe to Southwest's weekly
Click 'N Save emails. 61 % of Fortune 1,000 Companies are enrolled in
Swabiz.
*Note
information and statistics were found on
http://swamedia.com/channels/Corporate-Fact-Sheet/pages/corporate-fact-sheet#services
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