Company Strengths

Richard Strehl

Southwest airlines prides itself in its outstanding service which I believe is the top strengths for our company. It is strengths like these that help Southwest achieve the status of one of the top airlines in the nation. Southwest airlines has been consistently profiting and has become the second airline to achieve investment grade status since Alaska airlines in 2014. During the financial downturn of 2008 to 2009 it still recorded profits of 754 Million which was the highest of any domestic airline. Along with service making our company profit another strength was the popularity of the website. With technology advancing customers find using the website to book tickets extremely easy and not time consuming. The last strength that Southwest airlines provides is the fleet of planes that customers travel with. Southwest airlines has the youngest fleet in the flight industry keeping customers up to date with the latest security and safe travel. One of the weaknesses that has affected southwest airlines is not being the leader in the low far travel fees. Spirit airlines and frontier airlines have lowered their overall cost of tickets causing Southwest airlines fees to raise 7%.

Source: (http://centreforaviation.com/analysis/southwest-airlines-swot-financial-strength-is-mainstay-but-cost-and-culture-challenges-loom-large-187714)